Social Media Seminar 2010, Puerto Vallarta

Last week consultants Lanae Rivers-Woods & Rebeqa Rivers flew down to gorgeous Puerto Vallarta, Mexico to teach a fantastic seminar on how to Maximize Your Social Media. The two day seminar was sponsored by Plush Catering & Events, and covered the following information:

DAY 1:

Why do I care about Social Media?: building your brand (2 hours)
Social Media is quickly growing as one of the most critical elements business. Customers want more than just a website, they want to know who businesses are, what they stand for and how they think before they make contact – especially if there is geographic distance. Develop these relationships using Social Media tools, and avoid damaging these relationships with ineffective Social Media habits.

How do I build my Social Media to best speak to my brand?: (2 hours)
Establish your Social Media tools or refine a current profile. Make your account match your brand and support your marketing strategy most effectively while drawing in consumers.

DAY 2:

What to say and how to say it: sharing your message (2 hours)
Now that the Social Media tools are in place and/or enhanced for productivity, walk through the various Social Media campaign rules that will keep clients interested, usage time down, and your brand strong. Use different strategies for different clients, identify and avoid mixing conflicting strategies, keep the conversation on business and away from over-personalization, rules for getting customers involved, how to involve your community in your conversation, cross-promotion between companies, and leverage connections and business relationships to drive your market as a whole.

Where and how to use Social Media tools: where the money is made (2 hours)
Once your Social Media presence has a strong, clarified message, share that message with as many people as possible. Embed your tools in blogs and websites, network within your industry, and create a loyal client following using RSS, iFrames, linking, widgets, etc.

A smashing success, the seminar garnered excellent reviews from the attendees! In fact, before we left we were invited to return in October, 2010 to present the same seminar again, as well as to teach a Level Two on how to interpret your web analytics data and apply what you learn to better your online marketing.

Interested in taking the seminar in October? Learn more or sign up here!