Monday, August 16, 2010

To Blame or Succeed: That is the Question

One challenge we've seen come up a lot lately is the phenomena of "Blame Questions." These are requests for information that - because of how they are phrased - cause the questionee to go on the defense. Unfortunately, we've seen several companies come almost to a stand-still as staff respond to blame questions with fear and defensiveness and employers become angry with their staff's "lack of cooperation." This is especially disheartening as the whole situation could have been avoided with a more thoughtful approach to question asking.

Next time you are asking a client, staff member, or even a spouse or child a question pause beforehand and take a moment to ask yourself the most critical question of all: “Am I looking for answers and solutions - or am I looking to cast blame?” Think about this carefully. Consider the outcome you're looking for and which relationship you are attempting to build. Your question should seek information and solutions - not demand a defense.

Blame Questions often involve the words "I" or "You".
Example:
  • "Why didn't you do this?"
  • "Why don't I have the information you said you would send?"

Both of these questions require that the questionee becomes defensive - after all, they have just been challenged. This immediately inhibits their ability to provide a full, honest answer and possible solutions. Granted, sometimes you need to know "why" a person did or didn't do something - but getting to the real answers and solutions is only possible if the questionee can respond honestly and openly, rather than defensively.

Example Scenario 1: Imagine you are finding that key files are consistently misplaced by staff and it's causing large scale operation problems.

Blame Scenario: Maybe your first reaction is to say, “I can't find these important files. Who did this?” Immediately, the offending party is going to begin protecting their interests and may not be open to suggestion or feedback. The Blame Question has successfully stopped potential solutions.

Solution Scenario: It really isn’t important who misplaced the files - after all, knowing who is doing it doesn't fix the problem. The real goal is to have things put away properly so files can be found when they are needed. Let's rephrase the questions to say something like this: “We’ve noticed important information keeps being misplaced and it's causing complications. How can we keep this from happening in the future?”

Suddenly the question focuses on the solution, rather than the problem - blame has been removed from the conversation and solution-finding becomes a group effort.

Posing solution-oriented questions is especially effective in helping get the most out of the relationships with your Vendor and Service Providers, ensuring that you receive the best service. When facing a challenge with a Vendor, try contacting them with a description of the problem and a solution-oriented question. Remember that there's a good chance that mis-communication or misunderstanding is at the heart of the matter, so don't burn bridges before you know what is actually going on.

Example Scenario 2: A Service Provider does not complete a project by the deadline and your company is left in a lurch.

Blame Scenario: With emotions running high you may be tempted to ask, "Why didn't you do this right?" Already the Service Provider is on the defense - even if there was a legitimate reason that the project didn't get done on time.

Solution Scenario: If your goal is to have your Service Provider complete the project to the best of their ability then step back and ask the question more like this: “We noticed that that you completed 3 out of 4 items we requested, however, item 4 was not completed by the deadline. Is there additional information you might need? Were our directions clear? Is there anything that we can do to help facilitate the completion of this project as quickly as possible?”

Of course, even with solution-based questions you will always encounter individuals conditioned to respond on the defense. While this is frustrating to deal with, remember that it's still in your best interest to always lead with solution-based questions. It's a good habit and will yield better results in most cases.

Review:
  • Building bridges and getting honest answers is to your advantage more than bridge burning and blame.
  • Ask yourself what your real goals are before asking questions of others.
  • Avoid beginning a conversation with blame, which demands a defensive answer.
  • Encourage honest information and solutions by phrasing solution-oriented questions.

Monday, August 2, 2010

Social Media Seminar 2010, Puerto Vallarta

Last week consultants Lanae Rivers-Woods & Rebeqa Rivers flew down to gorgeous Puerto Vallarta, Mexico to teach a fantastic seminar on how to Maximize Your Social Media. The two day seminar was sponsored by Plush Catering & Events, and covered the following information:
DAY 1:

Why do I care about Social Media?: building your brand (2 hours)
Social Media is quickly growing as one of the most critical elements business. Customers want more than just a website, they want to know who businesses are, what they stand for and how they think before they make contact – especially if there is geographic distance. Develop these relationships using Social Media tools, and avoid damaging these relationships with ineffective Social Media habits.

How do I build my Social Media to best speak to my brand?: (2 hours)
Establish your Social Media tools or refine a current profile. Make your account match your brand and support your marketing strategy most effectively while drawing in consumers.

DAY 2:

What to say and how to say it: sharing your message (2 hours)
Now that the Social Media tools are in place and/or enhanced for productivity, walk through the various Social Media campaign rules that will keep clients interested, usage time down, and your brand strong. Use different strategies for different clients, identify and avoid mixing conflicting strategies, keep the conversation on business and away from over-personalization, rules for getting customers involved, how to involve your community in your conversation, cross-promotion between companies, and leverage connections and business relationships to drive your market as a whole.

Where and how to use Social Media tools: where the money is made (2 hours)
Once your Social Media presence has a strong, clarified message, share that message with as many people as possible. Embed your tools in blogs and websites, network within your industry, and create a loyal client following using RSS, iFrames, linking, widgets, etc.

A smashing success, the seminar garnered excellent reviews from the attendees! In fact, before we left we were invited to return in October, 2010 to present the same seminar again, as well as to teach a Level Two on how to interpret your web analytics data and apply what you learn to better your online marketing.

Interested in taking the seminar in October? Learn more or sign up here!