Monday, August 16, 2010

To Blame or Succeed: That is the Question

One challenge we've seen come up a lot lately is the phenomena of "Blame Questions." These are requests for information that - because of how they are phrased - cause the questionee to go on the defense. Unfortunately, we've seen several companies come almost to a stand-still as staff respond to blame questions with fear and defensiveness and employers become angry with their staff's "lack of cooperation." This is especially disheartening as the whole situation could have been avoided with a more thoughtful approach to question asking.

Next time you are asking a client, staff member, or even a spouse or child a question pause beforehand and take a moment to ask yourself the most critical question of all: “Am I looking for answers and solutions - or am I looking to cast blame?” Think about this carefully. Consider the outcome you're looking for and which relationship you are attempting to build. Your question should seek information and solutions - not demand a defense.

Blame Questions often involve the words "I" or "You".
Example:
  • "Why didn't you do this?"
  • "Why don't I have the information you said you would send?"

Both of these questions require that the questionee becomes defensive - after all, they have just been challenged. This immediately inhibits their ability to provide a full, honest answer and possible solutions. Granted, sometimes you need to know "why" a person did or didn't do something - but getting to the real answers and solutions is only possible if the questionee can respond honestly and openly, rather than defensively.

Example Scenario 1: Imagine you are finding that key files are consistently misplaced by staff and it's causing large scale operation problems.

Blame Scenario: Maybe your first reaction is to say, “I can't find these important files. Who did this?” Immediately, the offending party is going to begin protecting their interests and may not be open to suggestion or feedback. The Blame Question has successfully stopped potential solutions.

Solution Scenario: It really isn’t important who misplaced the files - after all, knowing who is doing it doesn't fix the problem. The real goal is to have things put away properly so files can be found when they are needed. Let's rephrase the questions to say something like this: “We’ve noticed important information keeps being misplaced and it's causing complications. How can we keep this from happening in the future?”

Suddenly the question focuses on the solution, rather than the problem - blame has been removed from the conversation and solution-finding becomes a group effort.

Posing solution-oriented questions is especially effective in helping get the most out of the relationships with your Vendor and Service Providers, ensuring that you receive the best service. When facing a challenge with a Vendor, try contacting them with a description of the problem and a solution-oriented question. Remember that there's a good chance that mis-communication or misunderstanding is at the heart of the matter, so don't burn bridges before you know what is actually going on.

Example Scenario 2: A Service Provider does not complete a project by the deadline and your company is left in a lurch.

Blame Scenario: With emotions running high you may be tempted to ask, "Why didn't you do this right?" Already the Service Provider is on the defense - even if there was a legitimate reason that the project didn't get done on time.

Solution Scenario: If your goal is to have your Service Provider complete the project to the best of their ability then step back and ask the question more like this: “We noticed that that you completed 3 out of 4 items we requested, however, item 4 was not completed by the deadline. Is there additional information you might need? Were our directions clear? Is there anything that we can do to help facilitate the completion of this project as quickly as possible?”

Of course, even with solution-based questions you will always encounter individuals conditioned to respond on the defense. While this is frustrating to deal with, remember that it's still in your best interest to always lead with solution-based questions. It's a good habit and will yield better results in most cases.

Review:
  • Building bridges and getting honest answers is to your advantage more than bridge burning and blame.
  • Ask yourself what your real goals are before asking questions of others.
  • Avoid beginning a conversation with blame, which demands a defensive answer.
  • Encourage honest information and solutions by phrasing solution-oriented questions.

Monday, August 2, 2010

Social Media Seminar 2010, Puerto Vallarta

Last week consultants Lanae Rivers-Woods & Rebeqa Rivers flew down to gorgeous Puerto Vallarta, Mexico to teach a fantastic seminar on how to Maximize Your Social Media. The two day seminar was sponsored by Plush Catering & Events, and covered the following information:
DAY 1:

Why do I care about Social Media?: building your brand (2 hours)
Social Media is quickly growing as one of the most critical elements business. Customers want more than just a website, they want to know who businesses are, what they stand for and how they think before they make contact – especially if there is geographic distance. Develop these relationships using Social Media tools, and avoid damaging these relationships with ineffective Social Media habits.

How do I build my Social Media to best speak to my brand?: (2 hours)
Establish your Social Media tools or refine a current profile. Make your account match your brand and support your marketing strategy most effectively while drawing in consumers.

DAY 2:

What to say and how to say it: sharing your message (2 hours)
Now that the Social Media tools are in place and/or enhanced for productivity, walk through the various Social Media campaign rules that will keep clients interested, usage time down, and your brand strong. Use different strategies for different clients, identify and avoid mixing conflicting strategies, keep the conversation on business and away from over-personalization, rules for getting customers involved, how to involve your community in your conversation, cross-promotion between companies, and leverage connections and business relationships to drive your market as a whole.

Where and how to use Social Media tools: where the money is made (2 hours)
Once your Social Media presence has a strong, clarified message, share that message with as many people as possible. Embed your tools in blogs and websites, network within your industry, and create a loyal client following using RSS, iFrames, linking, widgets, etc.

A smashing success, the seminar garnered excellent reviews from the attendees! In fact, before we left we were invited to return in October, 2010 to present the same seminar again, as well as to teach a Level Two on how to interpret your web analytics data and apply what you learn to better your online marketing.

Interested in taking the seminar in October? Learn more or sign up here!

Sunday, May 2, 2010

Power of Basics Website Builder


We are quite excited to announce that the Power of Basics Website Builder is up and running beautifully! Several new companies have signed up to use this easy tool to build their website pages.

What is the Power of Basics Website Builder?

The Power of Basics Website Builder is an all-inclusive web publishing service accommodates any type of content, and offers interactive features with professional website design. It is the complete, easy-to-use solution for building impressive Web 2.0 business websites.

Easy to use. No coding required!

With elegant designs, comprehensive branding options and interactive features, the Power of Basics Website Builder is the one-stop solution for stylish and engaging Websites - and there's no technical or artistic expertise necessary!

User-friendly, nimble, SEO optimized by default, and easy to integrate with shopping cart systems, the Power of Basics Website Builder is easily one of the best website building tools available.

Here are some examples of sites that use the Power of Basics Website Builder:

Monday, March 29, 2010

Plush Blog, Twitter, and Facebook Launched

Power of Basics client, Plush Catering and Events is well-known in Puerto Vallarta as one of the most knowledgeable and reliable Event companies available. Now, with a little help from Power of Basic, Plush is getting the word out beyond the Puerto Vallarta area, giving the rest of the world easy access to their expertise, innovation, and world class service.


This week, Power of Basics helped to launch the new Plush Catering & Event Blog, which focuses on Puerto Vallarta events - everything from beach weddings to intimate birthday celebrations. On the blog you can find helpful articles including menu planning tips, Puerto Vallarta activity recommendations, expert advice for planning your Puerto Vallarta destination event, and reviews of a few of Plush's gorgeous events.


Also, stay informed via the Plush Twitter Feed, or search for "Plush Catering" on Facebook and get regular updates on destination wedding trends and the latest Plush news.

Tuesday, March 16, 2010

GoBoda at WPPI

Power of Basics client GoBoda: Tools for Photographers finished an excellent week at WPPI, 2010. While the GoBoda booth was nearly selling out of their recently-launched lensbag, the BODA V3, GoBoda owners Jim and Katarina Garner were busy sharing their expertise at Master Classes, Platform Presentations, and Guest Speaker Spots.

Congratulations GoBoda on a successful week at WPPI!

Monday, March 15, 2010

The Coffee Catcher 2010 Appearances

2010 is shaping up to be a busy year for Power of Basics' client, The Coffee Catcher. After making its debut in the Seattle coffee scene and attending Coffee Fest, New York it will be taking the show on the road over the next few months.

Don't miss The Coffee Catcher at one of its upcoming appearances:

SCAA Expo (April 15 - 18, 2010)
Hilton Anaheim
777 Convention Way
Anaheim, CA

Caffe Culture (June 23-25, 2010)
This is also where they'll be hosting the World Barista Championships, 2010
Olympia, London

Coffee Fest, Seattle (October 29 - 31, 2010)
Washington State Convention & Trade Center
800 Convention Place
Seattle, WA

Thursday, March 11, 2010

WPPI Master Class Review

Lanae Rivers-Woods and Katarina Garner's WPPI Master Class, Work vs. Profitability: Stop the Bleeding, wrapped up a couple of days ago to much acclaim from the attendees. Sold out weeks in advance, the Master Class inspired early-rising hopefuls, who patiently lined up at 7:00 am, waiting to fill any last minute no-show spots.

After the two hour presentation, which was peppered with thoughtful listener questions and input, Lanae and Katarina met with attendees in the hallway, offering followup tips and scheduling meetings for later that afternoon. Despite running overtime by 20 minutes, the Class remained full until the end - a true testament Lanae and Katarina's engaging and informative presentation style.

For anyone who attended the WPPI Master Class, please let us know what you thought in the comment field below. We would love to hear from you!

Wednesday, March 10, 2010

Power of Basics Launches Website Development Tool



Many Power of Basics clients request our website development services, and over time we’ve searched and searched for just the right web development tool that will allow us to create eaily manageable, interactive e-commerce sites that rate high in both function and style. 

Then it occurred to us—why not just develop our own?

Announcing the new Power of Basics Web Development Tool!

Versatile, easy to use, customizable for different needs, rich with design options, and a great value to boot, the new Website Development Tool even offers a free 14-day trial option, so clients can see how easy it is to create a website that works for them. Check it out now at www.PowerofBasics.org


Looking for a better tool to design (or redesign) your website? Power of Basics might have exactly what you need. Sign up for a free trial now and see just how easy it can be.

Sunday, March 7, 2010

Burk and Burke Achieve Literary Success

In late January, Power of Basics clients Katherine Burk and Gloria Burke published their first book, Finding Mr. Ness, through La Familia Publishing. Less than two short months later, they’ve already achieved incredible success! 

A children’s book that apparently appeals to all ages, Finding Mr. Ness has already garnered 5 out of 5 stars from Amazon.com’s customer reviews.

According to Lisa and the Trevors, you should:


“Read this story!! Finding Mr. Ness transported me back to my childhood adventures. I read it myself for the joy of entering the magical Tilania. Then I read it with my son for a whole new experience in imagination. This book is a great gift for a spectrum of ages. I have shared the excitement of the book with my 11 year old nephew and my 6 year old god daughter and my husband.” (Customer review, www.amazon.com, March 3, 2010)


Sales of the book have surpassed all goals to date, and we expect the good news to continue.

Congratulations, Katherine and Gloria!


Saturday, March 6, 2010

Power of Basics Consultant takes the stage with rock legends

Power of Basics Efficiency and Processes Consultant, Rebeqa Rivers took to the Showbox stage in Seattle, WA on Sunday to join with rock legends and rising stars alike for the Hootenanny for Haiti fundraiser. Presented by STG, 100% of the event's raised funds went toward the Haiti relief efforts of Partners in Health.

Here is a review of the evening by www.EarCandy.com:
Some of Seattle's finest put on one helluva hootenanny at Showbox at the Market to help victims of the earthquake that devastated Haiti in January.

A hootenanny by definition is pretty much an informal participatory musical gathering of friends and family where everyone either plays instrument or sings along to their favorite songs. And that's exactly what was delivered Sunday night right down to the stage decor, which included several couches and votive candles for lighting.

The show had a very casual down home feel but this was no family jamboree. The musicians on stage were some of the biggest stars Seattle has contributed to rock 'n' roll including Mike McCready, Duff McKagan, Matt Cameron and Kim Warnick to name a few. It was like you were being invited into a living room of local legends for a jam session in the form of a near three-hour concert that contained so many major players from the local music scene, both past and present, that all of them couldn't be contained on the stage. It was an awesome mix of the old guard teaming up with some of the city's fastest-rising talent for an unforgettable night.

Friday, March 5, 2010

Lanae Rivers-Woods' Master Class at WPPI is Sold Out!

In some situations “selling out” is considered a bad thing, but in this case we consider it great news. The Master Class that Lanae Rivers-Woods is teaching with Katarina Garner at WPPI, Work vs. Profitability: Stop the Bleeding, is completely full! 

If you’re going to be attending WPPI we hope you’ve reserved your spot in the conference room with Lanae and Katarina. For two action-packed hours, they’ll share a variety of strategies that will help you manage your small business better and increase your profitability. If you didn’t sign up in time, we recommend you show up early and try to stake your claim on the waiting list. We look forward to seeing you there.

Wednesday, March 3, 2010

Jim Garner schedule announced for WPPI, 2010

Power of Basics client, GoBoda: Tools for Photographers will have a robust presence at the Wedding and Portrait Photographers International (WPPI), 2010. Award-winning photographer and GoBoda founder, Jim Garner, will be speaking, presenting, and judging throughout the week at WPPI. Here is a lineup of Jim's WPPI schedule:

March 4th-5th
Jim Garner-Plus Class

March 6th-7th
Jim Garner-Judging

March 8th
Jim Garner- Graphi Studios Theatre at 11AM
Jim Garner- Platform Class at 3:30PM

March 9th
Jim Garner- Graphi Studios Theatre at 11AM
Jim Garner- Bay Photo Booth at 1PM
Jim Garner- Page Gallery Booth at 2PM

March 10th:
Jim Garner- Graphi Studios Theatre at 12PM
Jim Garner- Page Gallery Booth at 2:30PM


Also, Jim took time to do an interview for WPPI Radio this week:

Lanae Rivers-Woods' WPPI Radio Interview

Wedding and Portrait Photographers International (WPPI) 2010 is right around the corner. Business and Management Consultant, Lanae Rivers-Woods, and Efficiency and Process Consultant, Rebeqa Rivers, will both be in attendance as they keep in touch with the current trends in the photography industry.

Lanae will also be joining Katarina Garner of GoBoda: Tools for Photographers to present a sold-out Master Class on Work vs. Profitability: stop the bleeding from 8:00am - 10:00am on Tuesday, March 9.

In the midst of the preparations, Lanae and Katarina took a little break to do a fun interview with WPPI Radio.

Tuesday, March 2, 2010

The Coffee Catcher goes to New York!

Power of Basics clients, The Coffee Catcher are going to be represented on the East Coast this weekend!

Catch them at:

Coffee Fest, New York in the Meadowlands Exposition Center, Secaucus, NJ

They'll be there from March 5 - 7

Find them in booth #231 with our friends from Visions Espresso. Ask Tom Pikaart for a personal product demonstration and see the Coffee Catcher in action!

Wednesday, February 17, 2010

Client Profile: Plush Catering and Events

As the premier catering and event company in Puerto Vallarta, Mexio, Plush Catering and Events boasts a team of international event experts, who have been arranging events in Europe, the US and Mexico for decades.

The Company.
With more than five decades of combined international event experience implementing thousands of events, clients can be sure that the Plush Catering and Events team has the answers they need. They know how hard it is to plan across miles and borders and work to ensure that their clients comfort and confidence throughout the planning process.

Plush Catering & Events partners with Puerto Vallarta’s top-ranking venues, florists, bakers, and photographers to ensure that each event runs smoothly from start to finish. Each of thier professional partners is chosen based on a history of professionalism, elegance, and superior quality.
The Owner.
Prior to opening award-winning restaurant Boca Bento in Puerto Vallarta in 2004, Stewart Haverlack served as Senior Vice President of Paula LeDuc Fine Catering, the preeminent caterer for the San Francisco Bay Area. With more than 1,000 high-profile events and more than 11 years of international event hosting to his credit, Stewart’s expertise is unparalleled.

The consummate host, Stewart understands that each event is unique with special details and considerations. Years of working with A-list clients in San Francisco and Europe have proven Stewart’s talent as a gracious, responsive, and professional host. With Stewart organizing your event, you can be sure that each of your guests will be considered, accommodated, and delighted.

Tuesday, February 9, 2010

GoBoda's BODA V3 Lens Bag Arrives


With much excitement and anticipation, Power of Basics client, GoBoda: Tools for Photographers, has launched the BODA V3 Lens Bag, which promises to revolutionize what active photographers expect from their equipment.

Excellent reviews are already rolling out, here are just a few:

Click here to read Scott Bourne’s review.
Bourne Media Group ,www.bournemediagroup.com
Photo Focus, www.photofocus.com

Click here to read Armin Defiesta’s review.
Armin Photography, www.armindefiesta.com

Click here to read Jay’s review.
Photos by Jay, www.photosbyjay.com.au

Saturday, February 6, 2010

The Coffee Catcher whispering of a new French Press

Our client, The Coffee Catcher, recently announced that an unveiling of a new French Press is on the horizon! Here's a note from Coffee Catcher founder, Nate Jones:
We're designing an all new French Press right now with the same attention to functionality that guided us as we developed the Coffee Catcher. Jason Coffee [of CoffeeCupNews.com] is right, you get what you pay for with a French Press. We're looking to develop a press that consistently brews the best French Press coffee in the world through rigorous attention to the small details of the French Press experience. People have been fiddling with espresso machines for years. We think it's high time someone brought that same passion and attention to the French Press.

The new Press is scheduled to debut in the next few months, and our coffee beans can hardly wait!

Monday, February 1, 2010

Case Study #2: Brand Definition and Online Image

Presenting Issue


A successful chef, restaurant owner, restaurant consultant, and educator with two published works, the client had taken a career sabbatical for several years. During this time, not only had her online professional presence become obsolete, but the technological arenas for her industry had evolved. The client needed to establish online image representation that successfully translated her personal image into a personal brand in order to pursue future growth. In addition, the client was concerned that distilling her strong personal image into a personal brand could compromise the friendly, socially responsible, family-oriented values for which she was revered.

While reviving her writing career with the planned release of a third publication, the client was contacted by a major international media entity for a high profile interview. With her impending third publication, she knew that having a strong web presence to harness the momentum of the interview was imperative, but she did not know how to reestablish an online presence in an evolved, global market, while accurately representing a personal brand.



Diagnosis


  • The client had not translated her successful personal image into a brand image

  • The client had an ineffective online representation

  • The client had maintained a low professional profile for several years, which compromised her status as an industry expert

  • While online retailers sold the client’s publications, the client did not have channels in place to directly refer online sales

  • Due to the impending media interview, the client had an extremely short time line in which to define her personal brand and rebuild her online image



Solution


Define the client’s personal brand

Because the client had a very strong personal image that identified her in her industry, it was imperative that her personal brand accurately reflect her well-established values. Over the course of several interviews, Power of Basics helped the client identify the leading personal and professional priorities that define her career. In addition, Power of Basics worked with the client to describe the client’s future career goals and the values that drove them. Using the client’s established values, priorities, and goals, Power of Basics created an image statement that defined the client’s personal brand, while leaving her ample room for professional growth toward her long term career goals.

Build online representation to reinforce client’s personal brand and establish status as an industry expert
Using the client’s image statement, Power of Basics built an online web presence that promotes the client’s friendly, personal brand by encouraging customer interactions and fostering online community. Also, Power of Basics created online platforms for the client to provide information, answer questions, and educate her audience, thereby reinforcing her status as an industry expert. In addition, Power of Basics included internet search optimization for the website, directly improving the client’s web presence.

Harness media momentum for future growth
Building a contact capture system that feeds into a trackable contact database, Power of Basics enabled the client to capture traffic generated by the media interview. The trackable nature of the database allows the client to monitor customer interest and involvement in order to judge the effectiveness of marketing campaigns. In addition, Power of Basics set up online avenues for media outlets to contact the client with inquiries and additional interview requests.

Conduct client training to ensure appropriate maintenance of personal brand
Over the course of several training sessions, Power of Basics educated the client on the concept of the personal brand, and on confident and accurate brand maintenance. In addition, Power of Basics conducted technical training, enabling the client to manage her personal brand in-house as much as possible, allowing increased marketing flexibility, while decreasing annual expenditures for online brand maintenance.



Client Return on Investment


  • Definition of client’s personal brand based on the client’s core values, and goals allowing long term sustainability

  • Effective conversion of the client from a strong personal image to a more marketable personal brand, thereby opening the doors for future growth into a company-based model, rather than an individual-based model

  • Development of marketing channels for client to drive online sales

  • Increased number of internet channels that allow the client to provide knowledge and interact with readers to establish the client’s status as an industry expert

  • Improved internet search optimization yielding a more dominant industry presence

  • Decrease in annual cost for maintaining online marketing presence

  • Increase of client control over web presence

  • Increase of online client-capture for future marketing

  • Implementation of trackable online community and that yields increasing numbers of online members and member interactions

  • The entire project was accomplished within the client’s narrow time line, allowing the client to harness the momentum of her high-profile media interview for future marketing of her third publication



Case Study Review


Defining the client’s personal brand immediately opened the door for future expansion by allowing her to initiate online marketing and evolve beyond the limitations of an individualized image.

In addition, building a strong online presence that includes trackable client-capture and online community allows the client to utilize the momentum of her media interview to build a contact database for future marketing. Also, the online platforms allow the client to reestablish her status as an industry expert, while providing avenues to drive retail sales through direct marketing.

Plus, educating the client on long term marketing strategy allows her to stay on track and continually move forward with a clear, understanding of how to drive sales and foster her personal brand.
The client now maintains a robust online presence that allows global representation of her clearly defined, value based, personal brand.

Monday, January 25, 2010

Coffee Catcher Pre-Orders launched

Power of Basics client, The Coffee Catcher has just launched the pre-order page for their product, The Coffee Catcher.

Assisting with the product launch, and online media development, Power of Basics has helped The Coffee Catcher develop their online presence and social media campaigns.

Friday, January 15, 2010

Client Profile: The Coffee Catcher

With a focus on French Press Coffee products, The Coffee Catcher is evolving the way we experience the French Press. Here is a brief profile of their first product, The Coffee Catcher, and the inventors behind the innovation.

The Product.
The story of the Coffee Catcher is one of two friends with a passion for coffee and problem solving, who eventually put their interests together and discovered a business.



It began in 2009 in Bangkok, Thailand where John and his wife were living in a great apartment with bad water pressure. Disposing of the grounds from his French Press in the kitchen sink wasn’t possible, so John resorted to dumping his grounds, teaspoon by teaspoon, into the trash. Back in Seattle, Washington, his friend Nate’s solution was quicker and nastier — head for the bathroom and send 'em down the toilet. All of them loved the full bodied punch of French Press coffee, but the morning ritual was losing its charm.

John started dreaming of a better way to clean out his grounds, and sent some initial scribbles to Nate. Nate loved the idea but promptly pooh-poohed John's design. Eight weeks later, after days of sketching and Skype conversations and weeks of managing prototype development in a basement, the Coffee Catcher was born. 



Today, the Coffee Catcher has been finalized and is headed for production: units are currently available for pre-sale with an estimated shipping date in April of 2010. Your French Press is tired of being scraped and pounded. Sign up and join the revolution!
The Inventors.
John and Nate are self proclaimed “coffee geeks” who are experts at business and supply chain management—they’ve made the process easy, and they’ll give you the support that you need.

John Custer, Co-Inventor


John Custer’s relationship with French Press coffee began at Grove City College, where he wasn’t allowed to have a coffee maker in his dorm…but the rules said nothing about a French Press and a tea kettle. Since then, his life has been punctuated by the coffee experiences that he’s had along the way.

Working for the non-profit SIL International in Jakarta, Indonesia, John spent 5 years facilitating multilingual education and community development with the Indonesian government and local organizations; he also developed a particular fondness for Kalosi Toraja beans from the South Sulawesi highlands and a slight addiction to Sumatra Mandheling.

In Bangkok, Thailand managing SIL’s LEAD initiative, John honed his ability to generate disproportionate success from minimal cash flow — and learned (the hard way!) to bring his personal French Press wherever he goes.






Nate Jones, Co-Inventor

Nate Jones has been drawn to international coffee culture his entire life. He grew up overseas, and returned as an adult to live for several years in Indonesia and Thailand, some of the premier coffee producing regions in the world.

With his International Relations degree from Wheaton College in hand, Nate went to work for non-profit start-ups like SIL International, where he helped launch the LEAD initiative, perfecting the art of creative problem-solving and business-on-a-shoestring along the way.

Nate currently lives in Seattle, Washington with his wife…who first liked him for his French Press coffee.