Client Julie Kramis Hearne to be on Martha Stewart Radio

Our latest client, author and chef Julie Kramis Hearne, is going to be on Martha Stewart radio this coming week. Right now we are helping her put her best foot forward for the national media by providing the help she needs with her brand. So far we have:

• Developed her new website www.whatsjuliecooking.com which will launch in a few days.
  
• Developed her new blog whatsjuliecooking.blogspot.com which we are adding content to later today.
  
• Developed and launched a twitter feed www.twitter.com/castironskillet which took off like right away.
  

Not bad for a weeks worth of work.

This type of project is what The Power of Basics is all about. We take wonderful artists and authors and package their talent into a simple to manage brand using tools they can easily maintain throughout the lifetime of their company. No need to spend huge amounts of money when true profit is found in the basics of consistancy.

Client Profile: Julie Kramis Hearne

Julie Kramis Hearne has always loved food. When she was young, she would pretend to be sick so she could stay home from school and watch her mother teach cooking classes, and she often accompanied her mother to her classes with James Beard.

Julie’s formal cooking education began when she decided to major in Food Science and Nutrition at Seattle Pacific University. She continued her education by taking classes at The Culinary Institute of America at Greystone. Her education was then enhanced by working with chef Jerry Traunfeld at the world-renowned Herbfarm restaurant in Woodinville, Washington. Always open to new sources of information and inspiration, Julie continues learning to this day by taking classes with award-winning chefs such as David Tanis, Giuliano Hazan, Diana Kennedy, Susan Hermann-Loomis and many others.

As former owner of two successful Seattle restaurants and a revered restaurant consultant, Julie continues to share her love of food by teaching cooking classes to the public. Also, for over a decade she has donated her culinary talents to raise money for such causes as Heart Hope Institute and the Cystic Fibrosis Foundation, and she seeks to empower women in the culinary arts through membership in organizations like Women Chefs and Restaurateurs, the International Association of Culinary Professionals, Women for WineSense and Les Dames d’Escoffier International. Julie was also a past board member of Slow Food International, an organization committed to the production of food that doesn’t harm the environment, animal welfare or our health.

Along the way, Julie has also managed to co-author two cookbooks with her mother, Sharon Kramis: The Cast-Iron Skillet Cookbook and The Dutch Oven Cookbook, which have received positive reviews in publications like the New York Times book review and the Seattle Times. Julie and her mother Sharon Kramis went on a 21 city tour and taught at all of the Sur La Table's across the country. They have also taught on board Holland America Cruise Lines and many other venues.

Julie has shared her recipes in Rachael Ray and Paula Deen's magazines as well as being a guest speaker on radio shows for NPR and Martha Stewart Living, Sirius Radio.

Julie lives with her husband Harker and their three sons, Reilly, Konrad, Andrew in Seattle.